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Think Human Event Display Videos

6 videos showcased on an interactive event screen to show students the STEM is more than gears and test tubes.

Related Service: Live Action

Industry: Higher Education

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Overview

  • Audience: Who it was for
  • Objective: What it needed to achieve
  • Distribution: Where it was used

Job Role (Challenges)

  • No clear way to show progress to leadership
  • Needed to align multiple teams
  • Risk of message being too broad or unclear

Masking

Keeping the young audience engaged through masking and duplicating people within a shot

Thumbnails

Enticing thumbnail design to encourage the audience to click and watch the videos

Effects

Visual effects to help describe what is being talked about to help the audiences understanding

Rotoscoping

Adding text and visuals behind the subject to make the videos even more visually appealing

In Action:

The approach

  • Coming up with creative ideas to engage a young audience.
  • 2 days of filming using a pre-created script.
  • Live action edit with on-brand VFX, text animation, masking and 3d overlays.

The outcome

  • 6 interesting appealing videos displayed for 3 months at the event
  • Appealing to the young audience, whilst maintaining university brand
  • Shared across the university channels because of success

“The feedback has been really great. With other departments and marketers saying they want all their content to be this level of quality and creativity in the future. You have set the new benchmark.”

Becky Grant

Lecturer in Biometrology & Design – Loughborough University

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Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers