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Digital Fire Register Launch Video

Introducing a new safety feature across site, to encourage a new behaviour change.

Related Service: Live Action & Animation

Industry: Manufacturing and Engineering

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01

Overview

  • Audience: For all employees across site
  • Objective: To create a memorable video to encourage a behaviour change
  • Distribution: Used across site screens, and within site meetings

02

Site Safety Leaders Challenge

  • If the new fire register approach wasn't seen by everyone it wouldn't be effective​
  • The old approach had been used for many years​
  • A digital approach was necessary but required a huge change​

Mascot Creation

Developed to make the fire safety message engaging and memorable.

Device close-up

Showed the digital fire register hardware and braning in context.

Motion graphics

Used bold title graphics to reinforce the campaign message.

On-site demonstration

Showed how the system was used in a real working environment.

Visual Effects Example

The approach

  • Built around one clear behaviour: use the digital register, every time​
  • Used a character-led concept to make the message repeatable across formats and sites​
  • Designed for real environments — screens, briefings, and on-the-job reminders​

The outcome

  • Animated mascot to deliver the message in different formats across site​
  • A fun message to make you think twice when you pass by the digital register​
  • A memorable behaviour change​

“Thank you very much! It was really great to work with Tale
Production.
I massively appreciate your patience with all the reviews and changes that ended up taking place!”

Jamie Foster-Grime

P&G | ITOT Manager

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Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers