KTP Outreach Campaign

A series of video assets to raise awareness and convert organisations with their KTP support

Want something like this?

Overview

KTP Officers Challenges

Free Consultation

An initial in person consultation helped to identify all the challenges and proposed a solution that worked for the audience, and distribution channels.

Animation

New animtion and motion graphics assest were created, matching the DMU KTP brand.

Interviews

Interviews with key people including, KTP officers, academics, PhD students and busiensses, who are all invovled in a KTP

B-roll

B-roll filmed across DMU campus, to showcase the innovation that is on offer

The Process:

The approach

The outcome

“It can be quite daunting, so how do we reach out to businesses to open the communication gateway?
This approach gives everyone the confidence to do just that.”

Darsheet Chauhan

Knowledge Transfer Officers

If you’re working on something similar, this is usually where we start:

More From Our Portfolio

  • All
  • Animation & Motion Graphics
  • Corporate & Professional Services
  • Live Action
  • Manufacturing & Engineering

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers