Integrated Work System

An internal comms project, to introduce a new initiative.
Brand Asset Creation and video animation

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Overview

Digitization Leader Challenges

Department Emblem

Each department was given its own emblem to help them feel part of their team.

Company Ethos

Integrating the company ethos into the video to give clarity towards the purpose of the initiative.

Table Design

As well as being an introduction the video shared an explanation as to how departments can score points

Celebration Event

Also capturing the celebration event that featured the brand assets, tables, video and sound scapes that we designed

Behind the Scenes

The approach

The outcome

“We have worked on multiple projects with the Tale Production team and each time they have shown excellent agility to deliver on time and with quality. The productions that have been made have enabled great team engagement across business departments – Alex’s understanding of the FMCG industry is pivotal in helping to shape the end products that meet our needs”.

Dave Chan

Manufacturing Capabilities and Digitization Leader – P&G

If you’re working on something similar, this is usually where we start:

More From Our Portfolio

  • All
  • Animation & Motion Graphics
  • Corporate & Professional Services
  • Higher Education
  • Live Action
  • Manufacturing & Engineering

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers