Audience: Potential clients, partners, and businesses looking to better understand Beyond Theory’s services.
Objective: To clearly explain Beyond Theory’s offering in a simple, engaging, and easy-to-understand way.
Distribution: Website, presentations, LinkedIn, email marketing, and sales conversations.
Company Owners Challenges
Beyond Theory offered a wide range of services that were difficult to explain clearly.
Clients often understood individual services, but not the full offering.
They needed a simple way to communicate their value quickly.
Motion Graphics
On-brand motion graphics to help explain what the organisation does
Rotoscoping
To make visual effects look like they are in the environment
Clone Effect
For a comparison effect to help add perspective
Real Location
Filmed in the organisation's premises to make it feel relateable
The outcome
Delivered a versatile explainer video for web, presentations, and sales use.
Improved clarity around their services and overall offering.
Created a polished branded asset to support future growth.
“Tale Production have been a joy to work with in the creation of our latest explainer video for Beyond Theory. Amazingly innovative, very flexible and highly skilled, Alex, the director, managed and delivered the project on time, on budget and with superb quality. Our socks have truly been blown off. Highly recommended”
Paul Beesley
Director, Beyond Theory
If you’re working on something similar, this is usually where we start:
The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.
Live Action
Production
Tone and style
Framing, composition, frame rate
Lighting style camera movement
Environment setup
Voiceover style
Post-production
Colour grading
Audio
Resolution
Titles and text
Editing style
Subtitle style
Music style
End frames/ call to actions
Animation
Storyboarding and narrative template
Colour palette line weighting and style consistency
Animation styles
Character and asset design
Typography library of animated assets
Transitions sound effects
Logo animation templates
Motion Graphic Template Assets
Titles and text
Text call outs
Transitions
Timers and graphs
Countdowns and progress bars
Dynamic backgrounds
Intro and outro’s video
Effects callouts and pointers
Social media content agenda’s / data visualisation