Distribution: SM channels, via academic staff, and on the website
KTP Officers Challenges
Physically they could only approach a limited number of people
Potential leads were slipping away as they weren’t front of mind
Academics had the contacts but no resrouces to share
Free Consultation
An initial in person consultation helped to identify all the challenges and proposed a solution that worked for the audience, and distribution channels.
Animation
New animtion and motion graphics assest were created, matching the DMU KTP brand.
Interviews
Interviews with key people including, KTP officers, academics, PhD students and busiensses, who are all invovled in a KTP
B-roll
B-roll filmed across DMU campus, to showcase the innovation that is on offer
The Process:
The approach
Identified challenges, audience, where it could be distributed
Created a plan to solve as many challenges within the allocated budget
A solution that maximised the available content to use across awareness and conversion
The outcome
7 targeted videos used for different purposes
Assets that could be used for future campaigns
A better understanding of the support on offer for the audience
“It can be quite daunting, so how do we reach out to businesses to open the communication gateway? This approach gives everyone the confidence to do just that.”
Darsheet Chauhan
Knowledge Transfer Officers
If you’re working on something similar, this is usually where we start:
The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.
Live Action
Production
Tone and style
Framing, composition, frame rate
Lighting style camera movement
Environment setup
Voiceover style
Post-production
Colour grading
Audio
Resolution
Titles and text
Editing style
Subtitle style
Music style
End frames/ call to actions
Animation
Storyboarding and narrative template
Colour palette line weighting and style consistency
Animation styles
Character and asset design
Typography library of animated assets
Transitions sound effects
Logo animation templates
Motion Graphic Template Assets
Titles and text
Text call outs
Transitions
Timers and graphs
Countdowns and progress bars
Dynamic backgrounds
Intro and outro’s video
Effects callouts and pointers
Social media content agenda’s / data visualisation