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The Manufacturing Event Content Playbook

How leading manufacturers turn one exhibition into months of valuable content.

  • How to create content for before, during and after the event​
  • Types of video that perform​ best
  • Simple ways to improve event captured content​

Written by: Alex

this is for you if…

  • Simple ways to improve event captured content​
  • Your team films at events but the footage sits unused
  • You keep producing the same generic recap video
  • You want exhibition content that actually supports sales and marketing long after the event

what’s inside

  • A before, during, and after content framework for exhibitions
  • 5 high-performing video formats with practical capture tips
  • Common mistakes that waste your event content budget
  • A simple checklist to plan your next exhibition content strategy

Based on real internal communications work across manufacturing environments.

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers