Most internal communications videos don’t fail because of production.
They fail because no one’s clear on what they’re trying to achieve.
For many senior leaders in manufacturing, internal communications content is created with good intent but without a clear foundation behind it. The focus is often on having something ready for the moment, rather than being clear on who it’s for, what it needs to achieve, and how it will actually land across site.
This is the approach we’ve used across internal communications projects within large manufacturing organisations, Like P&G and Unilever
Not just to create content that looks good, but to make sure it actually lands with the people it’s meant for.
The brief usually sounds something like:
Actual Reality:
But when you dig one level deeper, there’s no clear answer to:
This is where things start to break:
If the objective isn’t clear:
You end up with something that looks good… but doesn’t land.
In most organisations, the issue isn’t the video itself.
It’s what happens before anything gets made:
The result is predictable:
Before you think about filming, get clear on three things:
If you can’t answer these simply, the video won’t fix it.
Good internal communications videos don’t start with production.
They start with clarity.
If you’re planning a video and want to sense-check the objective first, that’s usually where we start.
Written by: Alex
If you’re exploring estimated production costs use our pricing tool to estimate your project scope.
The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.
Live Action
Production
Animation
