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SDG Toolkit Promotion

Promoting the Sustainable Development Goals Research Toolkit to higher education institutes.

Branding | Infographics | Animation | Web Design

Related Service: Animation & Motion Graphics

Industry: Higher Education

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Overview

  • Audience: University sustianability officers
  • Objective: Raise awareness off service
  • Distribution: Website, marketing and direct to audience

UoL Challanges

  • Currently didn't have a brand identity
  • A limited budget available
  • Needed to be produced quickly

Brand Creation

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Infographic Design

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Character Animation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Web layout design

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Behind the Scenes

The approach

  • Focused on one clear objective
  • Combined interviews with visual progress
  • Structured for use in leadership updates

The outcome

  • Clear, focused message
  • Strong engagement from leadership
  • Reusable content across internal channels

“From the start of this project Alex has been friendly, thoughtful, and responsive. He has brought the SDG Toolkit to life with his creative ideas, core understanding of the UN SDGs and higher education background.

Alex listened to our needs and created a brilliant set of marketing materials and a unique animated video that exceeded the original brief.

Alex’s sense of humour and can-do attitude make him a pleasure to collaborate and work with. I would recommend him to anyone looking to showcase their research projects.”

Asha Mistry

Social Innovation Officer

If you’re working on something similar, this is usually where we start:

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Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers