Alex Lees

Founder & Director, Tale Production

Expertise:  Video Production | Branding | Photography |  

About Alex

Alex Lees is the Founder of Tale Production, a video production company focused on helping manufacturing, education, and research organisations communicate complex ideas clearly. With a background in engineering, Alex brings a structured, problem-solving mindset to creative work, blending technical understanding with visual storytelling.

Over the last decade, he has worked closely with universities, large organisations, and innovation teams to turn research, strategy, and change initiatives into engaging video content that people actually watch and understand.

What Alex writes and speaks about

  • Video strategy for internal communications

  • Using video in manufacturing and engineering environments

  • Storytelling for research, innovation, and change

  • Helping organisations explain complex ideas clearly

  • Building culture through content

Why his perspective is different

Innovative     |     Educational    |    Creative    |    Engineering

Alex’s background in engineering, combined with over a decade running a creative business, allows him to approach video projects differently from traditional production companies.

He focuses on breaking down complex subjects such as manufacturing, FMCG, engineering, innovation, and research, and communicating them in a way that is clear, engaging, and useful for the intended audience.

Values in Practice

Systematic

Alex designed and led a structured video production system that enabled the creation of over 200 Entrepreneurial Impact Challenge (EIC) pitch videos with a near 100% success rate. This approach focused on repeatable processes, clear story frameworks, and efficient filming workflows, allowing large numbers of founders and research teams to communicate their ideas consistently and confidently.

Creative

Alex applies creativity beyond client projects by building educational and professional content platforms. He launched the YouTube channel My Uni-verse to support young people considering higher education, using video storytelling to make university life and career paths more accessible, using his own personal experience, too. He has also created multiple video series aimed at helping professionals learn from real-world experience.

Innovative

Alex regularly explores new ways of using video to solve communication challenges, from drone filming in industrial and manufacturing environments to interactive and digital-first formats for education and internal communications. His work focuses on applying emerging production methods to real-world problems rather than using technology for novelty alone.

Outside of work

Outside of work, Alex enjoys competing in Hyrox events, playing tennis, learning the piano, and training his rescue dog, Gus.

10+ Years of running a video production company

90+ Thought leader videos across social channels

1000+ Interviews conducted with leaders from large organisations.

Experience

  • Supported over 100 organisations with content creation, including Procter & Gamble, Unilever, University of Oxford, and Loughborough University
  • 2 years of business training at a University incubator space
  • 2 years of coaching support on a video business accelerator programme
  • Experience teaching After Effects at Loughborough University.

Qualifications and Credentials

  • Expert in Adobe Premiere Pro and After Effects

  • Master’s degree in Engineering

  • A2 Certificate of Competency (Drone qualification) 

  • Basic DBS checked

Featured Video

Getting recognition on a global stage

Implementing projects within a manufacturing or engineering setting can take years to plan and implement. Filming the process/ installation can have huge benefits to moral of the team and truly show the scale and complexity to help senior directors understand…

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers