SDG Toolkit | University of Leicester

UoL issued a tender for an organisation to develop a product identity and marketing materials to attract customers and help promote the Sustainable Development Goals Research Toolkit to UK higher education

Which included the following:

  • Pre-production, research and planning
  • Logo creation
  • Service intro infographic
  • SDG results infographic
  • Design of an A4 digital brochure
  • Design of social media templates
  • Design of a webpage layout
  • Animated explainer video
Brand Assets
Video Production

Style:

2D Animation

Number of crew:

1

Number of videos:

1

Short 30 – 60 second animated informational video.

Primary:

Other Universities looking to improve the way they display their impact towards the Sustainable Development Goals.

Asha Mistry – Social Innovation Officer

 

“From the start of this project Alex has been friendly, thoughtful, and responsive. He has brought the SDG Toolkit to life with his creative ideas, core understanding of the UN SDGs and higher education background. Alex listened to our needs and created a brilliant set of marketing materials and a unique animated video that exceeded the original brief.

Alex’s sense of humour and can-do attitude make him a pleasure to collaborate and work with. I would recommend him to anyone looking to showcase their research projects.”

Template Assets

The templated infographics and brochure will allow the SDG Toolkit team to easily update their information about the university each year.

 

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Frequently Asked Questions

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers