Integrated Work System

An internal comms project, to introduce a new initiative, which included brand asset creation, template video assets, an introductory video and celebration photography.

As a site that manufactures product all across Europe, P&G wanted to encourage individuals, departments and line teams to continually make improvements towards:

Safety, quality, process reliability, unplanned downtime, and number of stops.

They developed an initiative called the Integrated Work System Champions League. Our objective was to create assets to make all individuals want to take part.

Video - IWS intro

Style:

Animation

Number of crew:

0

Number of videos:

1

Our Video Solution

The manufacturing capabilities and digitization leader at P&G, wanted to build excitement and anticipation into this new initiative.
We decided on an animation video, as this could help explain this digital solution and build excitement with the animation

Audience

On-site P&G employees

Photography - IWS Event

Event Photography

Capturing the celebratory event, to capture the winners of the IWS champions league.

Dave Chan

Manufacturing Capabilities and Digitization Leader

“We have worked on multiple projects with the Tale Production team and each time they have shown excellent agility to deliver on time and with quality. The productions that have been made have enabled great team engagement across business departments – Alex’s understanding of the FMCG industry is pivotal in helping to shape the end products that meet our needs”.

Brand - IWS Asset Creation

Brand Assets

As the initiative was being called the IWS Champions League football themed assets were created

This included the creation of:

  • An IWS Champions League logo
  • Initiative subcategory icons
  • Department shields
  • Football-style player cards
  • Background design
  • League tables

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Frequently Asked Questions

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Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers