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ETP Event Content

Boost visibility of what they have been doing to support organisations.

Related Service: Live Action

Industry: Higher Education

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Overview

  • Audience: New and current business they support
  • Objective: Building trust and filling the gaps they had in their funnels.
  • Distribution: Across social media and on their website

Event Organiser Challenges

  • Make sure all tickets are sold
  • Get useful footage from the event, not just a showreel
  • Increase awareness of their offer and support

Planning

Using our 3-Step Video Event Method to turn a single event into 21 videos.

Interviews

Capturing 12 interviews within a 2 hour available slot

2 person crew

Capturing Broll to support a variety of awareness and conversion videos

On brand assets

On brand text animation, lower thirds and transitions to align all the videos

The approach

  • 2-person crew capturing intervews and Broll
  • Managing timeslots to capture as much interview footage as possible
  • Using a variety of equipment to capture engaging Broll

The outcome

  • 4 Event promotion video
  • 17 pieces of content created from a single event
  • Impact not just on the day but for months after

“Really happy with all of the content that you were able to capture throughout the day”

Alex Reid

Business Development Manager, Zero Emissions Mobility

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More From Our Portfolio

  • All
  • Animation & Motion Graphics
  • Corporate & Professional Services
  • Higher Education
  • Live Action
  • Manufacturing & Engineering

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers