ETP Event Video Content

ETP wanted to boost visibility of what they have been doing to support organisations.

We used our 3-Step Video Event Method to turn a single event into 21 videos that could be used across awareness and conversion campaigns.

Building trust and filling the gaps they had in their funnels.

Video Production

Style:

Corporate Event

Number of crew:

2

Number of videos:

21

One Event:

 

4 Event Promo Videos

11 Awareness Campaign Videos

6 Conversion Campaign Videos

Primary Audiences:

Companies already aware of ETP to provide an update and new companies that are unaware of what ETP offers.

 

Secondary Audience:

Academics, who don’t always know where to go, to get the companies in front of them.

Pre-production:

Planning all the questions to ask that would feature across the different types of content.

Production:

Having a clear production plan to film 12 interviews during the 8 hour event.

Post-Production:

Providing a feedback system for ensuring the videos were turned around a few days and weeks after the event.

Alex Reid – Business Development Manager, Zero Emissions Mobility

 

“Really happy with all of the content that you were able to capture throughout the day”.

Interested in something similar?

But unsure where to start?

We provide a free strategy so that you know what you are getting is:

  • Most relevant for you,
  • Effective towards your objectives,
  • Maximises the potential of your budget.

Free Video Strategy

Frequently Asked Questions

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers