Employee retention is a major challenge in the manufacturing sector. Physically demanding roles, limited visibility into career growth, and a lack of personal connection can leave employees feeling undervalued – leading to high turnover and rising recruitment costs.
But there’s a solution many companies are turning to: video content. From recognising employee contributions to strengthening communication and improving onboarding, video is helping manufacturers build stronger workplace cultures and keep their teams engaged.
In this article, we’ll explore three proven ways video can boost retention and create a more connected, motivated workforce.
1. Enhancing Onboarding for New Hires
A well-structured onboarding process sets the tone for an employee’s experience.
Traditional onboarding methods, such as paperwork-heavy orientations or long presentations, can feel overwhelming and disengaging. Video-based onboarding simplifies this process by providing:
- Step-by-step job role walkthroughs to help new hires understand their responsibilities faster.
- Company culture videos that showcase the workplace environment, leadership, and values.
- Real employee testimonials that make newcomers feel welcomed and motivated from day one.
Take a look at how Buffer created a video for recruitment:
2. Providing Engaging and Accessible Training
Repetitive, in-person training can be inefficient and difficult to scale. Video-based training ensures consistency and accessibility, allowing employees to:
- Learn at their own pace and revisit key concepts anytime.
- Absorb safety protocols, machine operations, and compliance training in an engaging, visual format.
- Reduce errors and improve efficiency through clear, step-by-step video tutorials.
3. Celebrating Employees’ Extra Responsibilities
Recognising employees for their additional contributions beyond their primary roles fosters a sense of appreciation and loyalty. Manufacturing companies can use video content to highlight employees who take on extra responsibilities such as:
- First aid trainers ensuring workplace safety.
- Fire marshals keeping colleagues protected in emergencies.
- Mental health supporters offering guidance and emotional assistance to team members.
In We are Bolt, real team members share real data and experiences to paint a picture of the Estonian startup’s path to becoming the fastest-growing tech company in Europe.
Manufacturing companies can significantly improve employee retention by leveraging video for onboarding, training, recognition, and engagement. By celebrating employees’ contributions, fostering communication, and ensuring continuous learning, companies can create a more motivated and loyal workforce.
Struggling with high employee turnover? Engage, train, and retain your workforce with powerful video content. Let Tale Productions help you craft compelling videos that boost morale and reduce turnover.
Book your free consultation today and start building a more connected, committed team!
