In today’s fast-paced business environment, effective training is crucial for maintaining a competitive edge. Traditional training methods often fall short, leading organisations to seek innovative solutions. One such solution is the integration of video into training programs. Videos offer engaging, consistent, and accessible content that can address various training challenges across industries.
The Power of Video in Training:
Video training has gained popularity due to its ability to convey complex information in an easily digestible format. It caters to diverse learning styles, allowing employees to learn at their own pace and revisit material as needed. Plus when information is delivered visually, retention rates jump dramatically, with studies suggesting up to 95% retention. Moreover, video content can be standardised, ensuring uniformity in training across different departments and locations.
When information is delivered visually, retention rates jump dramatically, with studies suggesting up to 95% retention. Video engages multiple senses, making information easier to understand and recall. This is especially critical for internal communications that require employees to take action, such as policy changes, compliance updates, or training materials
Case Studies
Recruitment Videos: Attracting the Right Talent
In a competitive job market, recruitment videos help companies stand out by showcasing their culture, values, and roles in an engaging way.
- Buffer’s Role-Specific Recruitment Video – A hiring manager personally presents job benefits in a TikTok video, making it feel authentic and approachable.
- Adobe’s Internship Program Video – Real intern testimonials provide an inside look at career progression within the company.
- Zendesk’s Corporate Recruitment Video – A friendly, well-produced video highlights the company’s culture, making potential applicants feel connected before they even apply.
Onboarding: Setting New Hires Up for Success Talent
Research shows that only 12% of employees feel their company does a good job onboarding. A well-crafted onboarding video can simplify the process, set expectations, and immerse new employees in company culture from day one.
- Bolt’s Onboarding Video – Featuring real employees from multiple departments, this inspiring and values-driven video highlights the company’s growth, work culture, and commitment to innovation. It ensures new hires understand the company’s mission while making them feel like part of the team from the start.
Training Videos: Improving Learning & Retention
Video-based training is proven to enhance knowledge retention and employee engagement, making it one of the most effective ways to teach new skills and processes.
- Gong’s “How Gong Uses Gong” YouTube Series This internal training video series offers bite-sized tutorials for different job roles, demonstrating real-world applications of their tools. Employees and customers alike benefit from clear, step-by-step demonstrations that improve adoption and efficiency.
Using Humour for Workplace Training
Traditional training videos can be dry and unmemorable. Some companies are embracing comedy to improve engagement and retention.
- Workplace Safety Videos – A company-produced series titled “Keeping the Grim Reaper Out of Business” uses dark humour to highlight safety hazards in an engaging and memorable way. https://us.anteagroup.com/news-events/blog/6-hilarious-workplace-safety-videos-every-ehs-professional-will-love-cherish
- Cybersecurity Awareness Training – Companies like Restricted Intelligence are creating comedic cybersecurity training videos that make complex security concepts more accessible and relatable, increasing awareness and compliance among employees.
Benefits of Video-Based Training:
Consistency: Delivers uniform training content, reducing discrepancies in information dissemination.
Engagement: Utilises visual and auditory elements to maintain learner interest and improve retention.
Accessibility: Offers on-demand training opportunities, accommodating various schedules and learning paces.
Cost-Effectiveness: Reduces the need for repeated in-person training sessions, saving time and resources.
Leading organisations are increasingly leveraging video to overcome training challenges, recognising its effectiveness in delivering clear, engaging, and consistent content. By integrating video into their training strategies, companies can enhance employee performance, ensure compliance, and maintain a competitive edge in their respective industries.
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